Category Archives: Questions

How do you determine unique visitors?

Determining unique visitors is not an exact science and everyone has their own formula for doing so. With that in mind, we use the following method:

  1. Cookie tracking: Our server adds a tracking cookie when a visitor clicks on your link. This cookie is timestamped so we can compare their last visit to their current visit. Visitors without a tracking cookie are counted as unique.
  2. Visit intervals: Once a tracking cookie is set, we won’t count repeat visits within a 30 minute window as unique. If a visitor clicks your link one hundred times in rapid succession, we’ll count the first click as unique and the other 99 as non-unique. If a visitor clicks your link once then returns and clicks it the next day, we will count that as two unique visits.

Banner Tracking

One of our users recently asked:

Can your site do banner referral links? How do you set up a tracking link with a banner?

We have a lot of users that use our site for banner tracking. Here are some steps and sample code to get started:

  1. Use our site to make a tracking link that points to your desired location (where the want the user to go)
  2. Copy your tracking link into the HTML code below.
  3. Replace the “img src” part with the URL of the banner image you want to use.
  4. Paste the HTML code onto your web page or email where needed.

<!--Start HTML code -->
<a href="">
  <img src="" />
<!--End HTML code -->

Should look something like this:

I think I screwed up

Emails from users like you are the best way to improve our service.  Here’s one I got today:


I think I screwed up somewhat. A couple of weeks ago I set up 2 of your “quick links”. They are xxxxxx and xxxxxx

i didn’t realize that they have an expiry date. Today I actually set up an account under the user name xxxxxx. Should I set up new links or can I transfer the existing links somehow? Will there still be an expiry date? Do I need to go with premium account? Is there a cost?

Thank you,


My response:

Thanks for the email and for using the service!  I’ve re-targeted the links to your new account – please let me know if you have any problems.

Regarding expiration, links created anonymously or using a free account will automatically expire after 30 days.  Any premium account ( will be exempt from expiration.

Drop me a line anytime if you have more questions.