We’re adding support for the Spamhaus DBL blocklist when creating new tracking links. We’re hoping to reduce the number of complaints for spam and phishing by disallowing those sites with low reputation scores.
You can read more about the Spamhaus DBL blocklist at https://www.spamhaus.org/dbl/, including the removal process for sites listed on the DBL.
2014 is coming to a close and I’m happy to report that our 3rd party monitoring service shows that we’ve achieved more than 99.9% uptime this year since January 1st! We use Pingdom.com for monitoring and alerts and they’ve done a great job.
Here’s an example of an expired link: http://linktrack.info/expired
Last month we launched the Custom Domain Beta program and it was a huge success!
Today I’m pleased to announce that we’ve added the Custom Domain feature and made it available to all of our Professional account holders at no additional charge.
Yes – you read that last part correctly. We originally intended to charge extra for the awesome new feature, but decided to roll it into our increasingly popular Professional account.
If you don’t have a Professional account yet, you can get one here.
To add and edit custom domains (yes – you can have more than one) just look for the custom domain management panel on your “My Account” page:
We’ve recently added a feature for managing web site preferences on the “My Account” page. The new preferences options will let you set the number of links and tracking records to display per page.
If you have a Professional account, you can also set your preferred domain name so you don’t have to select it manually when making a new link.
Look for the “preferences” link on the “My Account” page:
Today is Veterans Day. If you are a veteran, thank you.
We’ve added a new report for referrer hosts, available to Professional level account holders.
This report lists the top referrer hosts for your link, sorted by the most active referrers.
It’s similar to the top 10 referrers report you’ll find on the charts page, but we’ve expanded it to include all traffic sources. Use the it to get an idea of which web sites are sending the most traffic.
If you have questions about the referrer report, check out our post on referral tracking.
Referral tracking is something Linktrack does really well, but we get a lot of questions about it. In this post, I’m going to try and answer the top 3 most frequently asked questions for referral tracking.
1. What is the referrer field?
Any time you visit a web site (any web site) your browser passes a little bit of information about your request to the web site you’re visiting. This information includes things like your IP address, the browser you’re using, and your referrer information.
The referrer field contains information about the web site you just came from if it’s available. At Linktrack, we gobble up this data so you can view it and get an idea of where your traffic is coming from.
2. Why is the field blank sometimes?
When you visit a web site, you don’t have to include referrer information in your request, and a lot of times you don’t have any information to include even if you wanted to!
The most common reasons for a blank referrer field include:
- the address was typed in manually,
- the visitor clicked a link from their email program (like Microsoft Outlook),
- or the visitor is coming from a secured web page.
3. Why should I care about the referrer field?
If you’re using Linktrack, you probably want to know everything there is to know about the people clicking your tracking links. One of the most valuable bits of information is where they came from!
If you know that, then you can see which sources are sending you the most traffic and where you’re having the most success. You can use this information to narrow down your best referral sources, improve the efficiency of your marketing, etc.
Earlier today, I was asked to “Tell me a little bit about why your company stands out.” That’s a pretty standard question, but not one that we’ve addressed on the site. I hate to waste good content, so here’s my response:
Linktrack stands out because we offer a highly competitive analytics product with an easy to use user-interface. In addition to standard features (like vanity links, custom domains, etc.) we offer unique features like:
- Password protected links,
- Links that expire when you want them to,
- Email alerts when your links are clicked,
- Our unique Plus+ tracking feature,
- Public tracking pages
- and more
Our pricing philosophy is “unlimited everything” where you only pay for access to premium features. We don’t restrict you by number of links, how much you can track, etc. We offer an extremely versatile tool and give you the freedom to implement it however you choose.
We’ve been monitoring the update to v2.1 over the last few weeks, and it’s time to declare it an overwhelming success. Not only did we improve the user experience and add some highly anticipated features, but we achieved our primary goal of reducing the CPU utilization on our heavy lifting servers.
Here’s a snapshot showing the before and after CPU usage on one of our database servers:
The end result is a snappier response which is great for our users. It also means we’ve effectively increased our capacity without incurring any new costs (which as an owner is great for me).